Are you looking for a freelance B2B Copywriter that specializes in your industry sector and understands your language or are you more interested in someone with a general business background that could bring a fresh perspective to your business?

Have you been recommended someone in particular or are you relying on the internet? A google search for “freelance B2B Copywriter” will offer a multitude of possible people. So what criteria should you be using to narrow it down and find the perfect writer for your business?

There are a number of options including agencies, copywriting companies and freelancers. However, without the benefit of a personal referral or recommendation the internet can seem a bit like looking for a needle in a haystack. Your search can be broken down by industry specific experience or someone who specialises in websites or sales letters etc.

With only the website to go on what should you be looking for?  Essentially a well laid out website with information that helps you reach your goal as quickly as possible is a good start. The answers to these questions should also help?

  • Does the website contain copy that connects with you?
  • Is it written in simple but persuasive language?
  • Is it clear what services they are offering?
  • Is the home page full of benefits as opposed to features of their products and services?
  • How compelling is their offering?
  • What makes it stand out from the rest?
  • Does the home page have a powerful call to action?
  • Do you feel obligated to find out more by clicking to the services, portfolio and testimonials page?

As you can see seeking out a suitable freelance B2B Copywriter for your business on the internet is fraught with potential obstacles and uncertainty but a number of checks can be done to help you in your endeavours.

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