delegates enhancedHaving a conference/event programme full of benefits and industry gurus will come to nothing if you are unable to reach your target audience in an efficient and cost-effective way.

An event marketing strategy should contain a mix of both online and offline channels including direct mail, email, social media, blogs, newsletters and press releases.

An up-to-date database with “opted in” contacts is critical. There a number of options for capturing prospects details:

Social Media

  • Building a follower base on Facebook, Twitter and LinkedIn and posting creative status updates
  • Creating original competitions on Facebook to capture email addresses and followers
  • Joining relevant industry groups on LinkedIn and interacting in discussions and posting articles
  • Gaining credibility by setting up a new industry group on LinkedIn and invite industry experts and potential prospects to join
  • Setting up an Online Blogs/Newsletter and offer incentives for prospects to subscribe

Call me now on 020 7993 8338 for a no obligation chat on how I can help you make sure your event marketing strategy is a success at your conference or event. Alternatively, if you prefer email you can contact me here.