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    Email marketing campaigns can be cost effective but do they get results?

Email marketing campaigns can be cost effective but do they get results?

Once you have built up a mailing list of “opted in” prospects and clients, reaching them through email marketing is extremely cost-effective, as you are cutting out the design, print, mailing house middle men, normally associated with direct mail. However, this list must be continually kept up to date with “opted out” and change of address of contacts before each use.

Even when you are emailing your own database there will still be a large percentage of recipients who will not open your email to read your offering. So what can you do to rectify this situation? What day of the week and time of day are you sending your emails? Are you using a third-party mailer?  Has you IP address been blocked by any internet service providers?
Email marketing is complex undertaking fraught with potential hurdles to overcome but done properly it can produce very positive results for very little investment of time and money.
The first and most important part of your email is the heading so getting it right is absolutely critical. You will have a second for the recipients to decide whether to open or delete it, so a short punchy sentence will have the most impact.

The body copy of the email must be attractively laid out with plenty of white space and the first sentence and paragraph should be full of benefits and hooks to compel the reader to read to the end and respond to the call to action at the bottom of the page.

Although, you will of course receive responses to your first email marketing campaign the majority will need to receive a further two or three updates and reminders before acting. Emails are a productive and lucrative way of developing your business.

By |August 23rd, 2013|Copywriting, Email Marketing, Marketing|Comments Off on Email marketing campaigns can be cost effective but do they get results?

B2B online marketing strategy for start ups

Your B2B online marketing strategy is key to the success of your business venture so it is critical to get it right.

There is a huge temptation when starting a business to allow yourself to be distracted by tasks that are stimulating but not necessarily a good use of your time.

For example spending a month designing your own logo and website may save you money but is it really the best use of your precious resources? Should you not be allocating a large percentage of your time to developing your business and finding customers?

There are now a number of excellent online websites that you can use to put together a professional looking logo in 15 minutes for a minimal fee.

You could also host your website with a company like TSO Host for a an annual fee of £14.99, and buy a theme from a company like Theme Forest for around £40. As the themes are already designed and fully functional you will not need to have any knowledge of HTML, PHP or CSS. You just need to add your text, images and photos using

The advantage of setting up a business today as opposed to a few years ago, is that it is now so much easier and cost-effective to implement an online marketing strategy for your business on the internet. As opposed to having to pay fees for typesetting, printing, mailing and postage for your promotional brochures and letters to reach your target audience, or paying high costs to place an advertisement in a relevant print trade periodical.

You also have the benefit of email , blogs, newsletters and social media to promote your products and services for a fraction of the cost of before. Email is the most cost-effective way of reaching your target audience. However, there is a strict protocol that must be followed  if you are going to receive the benefits.

First and foremost you should never […]

By |May 17th, 2013|Copywriting, Email Marketing, Marketing, Research, Web Copy|Comments Off on B2B online marketing strategy for start ups