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Conference Production

  • Permalink attend the 2011 American Film Market - Day 3 - Panel 1 Finance Conference Current Issues in the Production, Financing and Distribution of Independant Film, held at the Fairmont Hotel on November 4, 2011 in Santa Monica, California.Gallery

    What are the Key Stages in the Development of a Successful Conference or Event? Part 1 – Topic Generation and Programme Development

What are the Key Stages in the Development of a Successful Conference or Event? Part 1 – Topic Generation and Programme Development

The identification of topics is an ongoing process and you should be constantly on the lookout for ‘hot topics’ by reading as much of the online and offline general and industry-specific business media as possible.

It is also important to sign up to daily and weekly news bulletins, blogs and industry forums on social media platforms such as LinkedIn, Facebook and Twitter.

You will be on the lookout for news and information relating to:

·        Key developments in technology

·        Changes in legislation and taxation

·        Government policy

·        Financial issues

Once you have an idea for a potential conference subject, you should then spend a few days finding out as much as you can about the subject and saving relevant articles and links into a file.

From this information, you should be able to pinpoint the key issues and the names of around 40 people or companies mentioned in the articles, whom you will be able to call in order to research into the feasibility of holding such an event. In addition, you should also speak to past speakers and delegates from other relevant events.

Following a polite introduction to explain the purpose of your call, you will then ask a series of ‘open questions’ relating to the potential conference subject such as:

“ I am carrying out some research into the feasibility of holding a conference on the subject of Cyber Security, and I understand that your consultancy gives advice to users of encryption devices that can be used by internet users. What do you feel are the advantages and disadvantages of this method of security?”

From this research, you should have enough information to base your decision on whether or not there is a need for such an event. You will also be able to write your […]

By |October 12th, 2017|Conference Production, Research|Comments Off on What are the Key Stages in the Development of a Successful Conference or Event? Part 1 – Topic Generation and Programme Development
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    What’s the best way to make the initial contact with a prospective speaker for a business conference?

What’s the best way to make the initial contact with a prospective speaker for a business conference?

Email

This is a tried and tested means of communication and used correctly is one of the most effective means of contacting prospective conference speakers.

Keep the tone of your message personal, friendly, informative and professional. Show that you’ve done your research and that your selective in approaching them.

A short, catchy and creative subject heading that ‘grabs’ their attention and inspires them to open your message is very important. Use two to three sentence paragraphs, the first of which should summarize why you are contacting them and how you found them. This could be:

your internet research flagged them as an authority on the subject
recommended by an associate (include their name).
they had spoken at a previous event

Keep initial emails short (around 250 words) and don’t send lots of attachments. I would recommend saving your attachments in a drop box file and including the links in the body of your email.

LinkedIn

Upgrading your LinkedIn account to a premium membership offers you many advantages for prospective speaker contact and acquisition.

Firstly, it allows you unlimited searches for appropriate speaker candidates, narrowed down by geographical location, industry, company size and job titles.

Secondly, it gives you the opportunity to ‘reach out’ to people who are not part of your network, with a simple but effective message to invite them to speak at your event. You can also include hyperlinks to your programme and other reference materials.

It’s important to note that this should not be your only means of contact, as for a variety of reasons not everyone that has a LinkedIn account actually check their messages.

Although, I have personally had a great deal of success using this method, I would recommend it as part of a three-pronged approach using telephone, email and LinkedIn.

Telephone

I would also recommend that all contacts with prospective […]

By |April 17th, 2017|Conference Production|Comments Off on What’s the best way to make the initial contact with a prospective speaker for a business conference?