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Monthly Archives: August 2013

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    Email marketing campaigns can be cost effective but do they get results?

Email marketing campaigns can be cost effective but do they get results?

Once you have built up a mailing list of “opted in” prospects and clients, reaching them through email marketing is extremely cost-effective, as you are cutting out the design, print, mailing house middle men, normally associated with direct mail. However, this list must be continually kept up to date with “opted out” and change of address of contacts before each use.

Even when you are emailing your own database there will still be a large percentage of recipients who will not open your email to read your offering. So what can you do to rectify this situation? What day of the week and time of day are you sending your emails? Are you using a third-party mailer?  Has you IP address been blocked by any internet service providers?
Email marketing is complex undertaking fraught with potential hurdles to overcome but done properly it can produce very positive results for very little investment of time and money.
The first and most important part of your email is the heading so getting it right is absolutely critical. You will have a second for the recipients to decide whether to open or delete it, so a short punchy sentence will have the most impact.

The body copy of the email must be attractively laid out with plenty of white space and the first sentence and paragraph should be full of benefits and hooks to compel the reader to read to the end and respond to the call to action at the bottom of the page.

Although, you will of course receive responses to your first email marketing campaign the majority will need to receive a further two or three updates and reminders before acting. Emails are a productive and lucrative way of developing your business.

By |August 23rd, 2013|Copywriting, Email Marketing, Marketing|Comments Off on Email marketing campaigns can be cost effective but do they get results?
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    What is the best way to find a B2B copywriter for your business?

What is the best way to find a B2B copywriter for your business?

Are you looking for a freelance B2B Copywriter that specializes in your industry sector and understands your language or are you more interested in someone with a general business background that could bring a fresh perspective to your business?

Have you been recommended someone in particular or are you relying on the internet? A google search for “freelance B2B Copywriter” will offer a multitude of possible people. So what criteria should you be using to narrow it down and find the perfect writer for your business?

There are a number of options including agencies, copywriting companies and freelancers. However, without the benefit of a personal referral or recommendation the internet can seem a bit like looking for a needle in a haystack. Your search can be broken down by industry specific experience or someone who specialises in websites or sales letters etc.

With only the website to go on what should you be looking for?  Essentially a well laid out website with information that helps you reach your goal as quickly as possible is a good start. The answers to these questions should also help?

Does the website contain copy that connects with you?
Is it written in simple but persuasive language?
Is it clear what services they are offering?
Is the home page full of benefits as opposed to features of their products and services?
How compelling is their offering?
What makes it stand out from the rest?
Does the home page have a powerful call to action?
Do you feel obligated to find out more by clicking to the services, portfolio and testimonials page?

As you can see seeking out a suitable freelance B2B Copywriter for your business on the internet is fraught with potential obstacles and uncertainty but a number of checks can be done to help you in your endeavours.

By |August 9th, 2013|Copywriting, Marketing, Web Copy|Comments Off on What is the best way to find a B2B copywriter for your business?