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Monthly Archives: July 2013

Which is the most effective print advertising or inserts?

The purpose of using a magazine or periodical to promote your product or service is to reach your prospective target audience in the most effective way possible. However, should you be looking at print advertising or inserts?

Print advertising is very effective if it is in a prime slot in the inside pages or next to relevant editorial (not your own) in a popular magazine or periodical, preferably with a paid for subscriber base. The headline and copy should be powerful and seductive enough to grab your reader’s attention and compel them to act. To achieve this your web address and telephone numbers should feature prominently in the advertisement.

A promotional flyer or brochure inserted into a magazine will normally have a greater impact, as it is something that the reader can physically interact with, although it does have some cons. For one magazines and periodicals are normally passed around an organisation, so advertising will have a higher potential readership, as inserts will normally be read and discarded by the first reader.

However, from my own personal experience of using magazines and periodicals to promote my services over the past 20 years, a promotional flyer insert has always received a higher return on my investment, second only to a promotional flyer and sales letter being mailed directly to a named prospect.

Once again copywriting is the key to the success of the flyer or brochure. The headline must have a strong hook to grab their attention and the body copy compelling and persuasive with lots of benefits and a powerful call to action.  There are of course associated charges including design, typesetting and printing, which are not necessarily relevant to an advertisement. So the costs should be looked into carefully.

Whichever you decide to use it is important that it is part of a marketing strategy, that should include placement of a series of […]

By |July 26th, 2013|Copywriting, Marketing|Comments Off on Which is the most effective print advertising or inserts?
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    Newsletter Copywriting – Keeping in touch with your customers

Newsletter Copywriting – Keeping in touch with your customers

Have you ever considered starting your own B2B newsletter to communicate with your customer base and draw new users to your website?
Is it still on the back-burner due to other work commitments?

Are you concerned about the commitment to come up with stimulating newsletter copy on a regular basis?
Newsletter copywriting can be outsourced to a B2B copywriter for a minimum fee. The cost involved will be paid back ten times over for the opportunity to keep in touch with your prospects and clients in the most unobtrusive way.

If you can give them useful information and news, which will help them to attract and convert more clients and keep them up to date with developments in their industry, they will look forward to receiving it every week. The added bonus is that it will also give you the opportunity to remind them of your existence and keep them updated on your product and services.
It’s a proven fact that prospects sometimes need three to four reminders before buying from you so this is an ideal way of keeping them in the loop.
It is very easy to set up as there are many templates available on the web. There is also software available to help you manage the subscribe and unsubscribe requests functionality, and very efficient email marketing service providers such as Mail Chimp and Aweber to manage your database and send out your e-newsletters for you.

It is also a very efficient way of capturing contact details of prospective clients. You could offer a free e-book or the chance to win something as an incentive for them to subscribe.


By |July 12th, 2013|Copywriting, Marketing, Web Copy|Comments Off on Newsletter Copywriting – Keeping in touch with your customers