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Monthly Archives: May 2013

The Secrets of B2B SEO Copywriting

A high-ranking on search engines like Google is a top priority for all companies, but how achievable is it? Google have recently revised their SEO criteria. It is, therefore, very important that you keep up to date or risk finding yourself on the bottom rung!

There is a school of thought that SEO Copywriting involves placing as many “key words and phrases” within your text to trick the search engines into giving you a high listing. Although this may have worked five years ago it certainly won’t help you now. Today’s search engine criteria calls for a much more subtle approach.

This includes placing one or two keywords in your text to appear normal and unnoticeable to the reader. This with well written, informative, newsworthy and original copy will stand a far better chance of being placed in a favourable position by the search engines.

If your copy includes excerpts from other internet sites and sources it will receive a very poor rating, and in some extreme situations could be penalised.

It is, therefore, very important that your copy is fresh and original. So if SEO copywriting is not your strong point it is seriously worth considering outsourcing the writing to a professional copywriter. As the return on investment you will receive from more hits on your site will pay for the copywriter ten times over.

By |May 31st, 2013|Copywriting, Marketing, Web Copy|Comments Off on The Secrets of B2B SEO Copywriting

B2B online marketing strategy for start ups

Your B2B online marketing strategy is key to the success of your business venture so it is critical to get it right.

There is a huge temptation when starting a business to allow yourself to be distracted by tasks that are stimulating but not necessarily a good use of your time.

For example spending a month designing your own logo and website may save you money but is it really the best use of your precious resources? Should you not be allocating a large percentage of your time to developing your business and finding customers?

There are now a number of excellent online websites that you can use to put together a professional looking logo in 15 minutes for a minimal fee.

You could also host your website with a company like TSO Host for a an annual fee of £14.99, and buy a theme from a company like Theme Forest for around £40. As the themes are already designed and fully functional you will not need to have any knowledge of HTML, PHP or CSS. You just need to add your text, images and photos using

The advantage of setting up a business today as opposed to a few years ago, is that it is now so much easier and cost-effective to implement an online marketing strategy for your business on the internet. As opposed to having to pay fees for typesetting, printing, mailing and postage for your promotional brochures and letters to reach your target audience, or paying high costs to place an advertisement in a relevant print trade periodical.

You also have the benefit of email , blogs, newsletters and social media to promote your products and services for a fraction of the cost of before. Email is the most cost-effective way of reaching your target audience. However, there is a strict protocol that must be followed  if you are going to receive the benefits.

First and foremost you should never […]

By |May 17th, 2013|Copywriting, Email Marketing, Marketing, Research, Web Copy|Comments Off on B2B online marketing strategy for start ups